What Good TV Teaches Us about Marketing

Let me  start off by saying, I love Netflix. Especially since I can stream it on my Wii. Holy cow.

Anywho, recently I began watching the Showtime series Weeds.

In a nutshell, the show follows the life of a single suburban mom (Mary Louise Parker) who supports her family by selling marijuana. The show puts a greater emphasis on the main character’s production and distribution than it does on the consumption of marijuana, setting that aside for the occasional humorous scene.

When people think about marijuana, they immediately associate it with its consumption. For this we can blame the media, not to mention all the anti-drug campaigns circulating on television for as long as most of us can remember. So when you take an idea or concept from a perspective not familiar to the majority of viewers, i.e. Weeds, you produce unique content with higher end results.

Nowadays,  providing a new perspective on a product or service is a must. Without an altered point of view, you might as well make a commercial reminiscent of a 1950’s laundry detergent ad. If you want attention for your cause, keeping inside your box won’t do you any good. Now is the time to step it up; don’t just step outside the box…

…destroy that damn box.

I believe John Keating (Robin Williams in Dead Poet’s Society) called that “Carpe diem.”

So let’s not be afraid to stand on our desks and see the world in a different way. With a fresh mind seeing endless new perspectives and possibilities, our boundaries are limitless.


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